Let's not forget that EK have a very "varied" product as well. It's quite like flying with EI. You have the lottery system. The 773s have three different products. The F seats on the A332s, A343s, 772s, and some 773s, are very similar to EI's Premier seat.
Granted EI's product is a very dissappointing one, but EK has had several complaints over it's varried product.
Disappointed to see that EI aren't really doing anything to tie up with RE.
Also, I've noticed in my town, that several shops, now have a sticker in their windows declaring " WE Support The Shannon-Heathrow Route- The Clare People (local newspaper)."
Thought that was interesting.