Expanding a 'Premium' service from the UK to Europe might be one of the last 'untouched' markets left? The lo-co model is suffering from a stagnant market and poor forward bookings for next winter/summer!
An interesting concept considering the 'pain' the lo-co sector is about to endure within the UK market.
The next stage up from the old Monarch Crown service? With good yield management, fares might not actually be as high as one would expect?
http://www.abtn.co.uk/Maxjet_rules_out_move_to_Luton