Maybe they will look to do a few deals with some tour operators although I also have to say that the idea does not seem to be a good one. I have been on many IT flights where the seats by the emergency exits have remained empty as no one can be coaxed to pay the extra £9 for the additional legroom. But many people do pay substantial supplements for flying from their local airport with a good flight time.
Would Harrods passengers really want to mix with holidaymakers wearing loud shirts and shorts, even those with a little extra cash to burn?