Surely all this is about airlines gradually drifting towards charging customers on a true cost basis for the bundle of services they use? And no, it is NOT just A to B. Example A: single traveller happy to sit anywhere. no half price kids, doesn't want num nums, books and checks in on-line, no baggage, why should she pay the same as the other extreme: Example B: specified seats, subsidised kids, veggie meals, bags, da di da. Ryan Air is doing most of us a favour even if some of us would rather avoid it: you want special services, you pay the fair whack.