What puts "bums on seats" is timely departures, a cheap meal, and baggage all on the same day and at the right place. All achieved in shiney kit that doesnt break. People want their two week escape in the MED from the realities of working class life to be seamless. We should be able to achieve that and relieve them of their annual savings if we do the above. Not rocket science, not harvard school of fancy logos, or any other fancy "innovations". How they buy tickets and grub may have changed but their expectations havent.basic values using modern technology.
Less constant changing to rectify/mask repetitive misjudgement and one professional leader putting things straight.
Fancy management speak and cuting innovations doesnt cut the mustard when the results are what we have now.
Hopefully the new COO can get a grip and the damage limited for the future, swanning around le mans in XL colours not withstanding
