The penny drops!
Well, it is an anagram of MOL. So if it looks like a camel, sounds like a camel and smells like a camel - it probably is an Irish low cost airline CEO!
Either that or a very good wind up merchant!
For a really good wind up merchant, have a look at posts regarding Cathay Pacific on the Fragrant Harbour forum from a contributer called 'The Management'. Very funny. But don't look if you're the CEO of a low cost airline - it may give you ideas!