From the initial quote-
"Kent, Surrey and Sussex Air Ambulance chief executive David Philpott told HSJ that fewer emergency departments and increased traffic, combined with efforts to improve patient care, will mean a move away from simple 'swoop and scoop' air ambulance services."
Now if I remember correctly - wasnt the concept of the "Golden Hour" the pitch that was used for the fund raising in both Surrey and Sussex for the charity Air Ambulance??