I know how about stopping those rediculous low fares! $59 etc. i cant get a taxi to the airport for that just to start with! how about these marketing people absorb that cost. people will fly if they dont see that fair they'll go the next cheapest, at whatever mark u set it. and extra $10 on a fair i highly doubt they would know or blink at it. Everything else has gone up in the last 10 years (the good old dimmi for one has almost doubled!
) so why not a small increase to retain staff, attract staff, reduce training costs and keep your front line troops happy and get the best out of them....? ....really...
Cheers
SP