It never ceases to amaze me how angry people are at RyanAir, just because they use deceptive marketing ... that works. They are making a fortune and will continue to exploit the market that they have developed. There is no reason for them to offer service in the way that Southwest does - because they are making a lot of money without it. You cannot be cross with them for that. You might not like their way of doing business but then you don't have to use them.