Epsom Hold 2:
Just saw your message after I’d posted my response to N380UA.
With Ansett, they went off the rails completely in the run up to Sydney 2000, spending more than A$50 million on Olympic sponsorship. Keep in mind, they were a predominantly domestic airline – so they could not expect to attract any significant international traffic as a result of that exercise. The second marketing blunder was to install – of all things – syringe disposal facilities in their aircraft and lounge toilets. Now: who – apart from drug dealers – would ever hope to make a buck out of drug addicts?