Just a quick note, I have noticed that there checked in hold baggage pricing has increased to £5 per bag per flight, this is same as ryanair and also similar in the way they increased thier baggage charges all of a sudden. All of these little extra's can really add up if all members of a group need there own baggage allowance and i'm sure could put many people off.
As for the Amsterdam routes i also heard that the loads on them were all quite good especially the Bournemouth flights, perhaps if they are able to make the frequencies on weekdays twice daily and at suitable times then they could attract more business passengers and able to offer flights for day break and city breaks tourists.
Aidoair