Well Cork have a fantastic Route Support Scheme where new routes get significantly reduced charges for the first 5 years
However Ryanair don't seem the slightest be interested in this scheme.
If they were they could introduce routes such as PIK, CRL, HHN, GRO, FUE, MRS, VLC, BGY, PSA, PMI, KUN, EMA etc etc etc and get a very nice deal! But instead they use their Cork aircraft mainly on DUB which was an exisiting route and therefore didn't qualify for the Route Support Scheme. And what's more, I'm convinced they're making mucho losses on ORK - DUB.
(Even Aer Lingus aren't tempted by the Route Support Scheme, instead opting for new routes to already served Manchester and Birmingham in recent history).