There is a big difference here, to all the other mis- managed events. This time it is criminal fraud and it is the reason that big companies have directors. They are ultimately reasponsible when the company does something illegal ( not immoral because they are experts at that) they often say that is one of the reasons they command such high salaries because of the financial risk of being a director.
Perhaps the fine could be levied at the directors and the investors get a break this time