UPS@EMA
Remember SAS only offer Copenhagen from BHX at the moment with
a load factor approaching 90% most months, which suggests it is all
low-yielding traffic or they are laughing all the way to the bank.
Stockholm and Oslo remain uncovered and nobody interested apparently other BHX management. Norwegian have started well with Warsaw and
I would imagine that they will serious look at Oslo.
I think it is an extremely brave attempt by Sterling and I am sure Stockholm will pick up West Mids traffic as well as East Mids but I am
not convinced at all by Oslo. Copenhagen should take some leisure pax away from SAS.
These would have been good routes for Aer Lingus at BHX but of course
they can make more money flying Faro/Malaga/Barcelona from Belfast
.
All in all with no Ryanair flights to compete with and very little competition from BHX, they will never have a better chance at the moment.
Pete