Here's the simple solution.
If SNN-LHR is necessary to support the impoverished economy of the West, then it fits the PSO requirements.
Aer Arann are receiving a large annual sum to operate PSO routes - so the precedent is there to offer a similiar subvention to Aer Lingus to continue the route.
And why not? Besides the subvention Aer Arann gets, Ryanair is also in receipt of subvention from most of the airports they operate into. Its all part of the game now, so lets not be precious about it.
You want the routes?
Pay for them!
Ain't the 'free market' jest wunnerful!
