Time and time again, many market gurus have advocated the power of a brand (please reaad the latest Harvard Business journal). Coca Cola, Virgin...the names alone command serious figures on the balance sheet. So maybe there might just be something there,huh, DJ?
To make matters worse, recent events have shown that SAA tend to be market followers rather then market leaders....LCC's, years later Mango. Kulula credit cards, years later SAA credit card.
Comair,Kulula,Link,Sax,1Time, buy new aircraft. SAA park new aircraft. Is it me or did i lose the plot along the line somewhere??