Its just that there are roughly 45 million odd people in SA right now and there is purported to be around 40 million sim cards issued to date. Where is the gap? The only thign I can think of is them going into a JV on this with either MTN or Vodacom-on the lines of their credit card?
Thing is, I have some reliable information that they have only managed to get over 10 000 green credit cards out into the market. Im sure they wont be happy with that- especially given the amount of money invested in marketing the venture.
Me thinks they should keep their eye on the ball and forget the power of their brand- which if the credit card performance is anything to go by, is a lot less powerful then they think. Perhaps they should issue another cautionary note in their financials about potential losses due to continued speculative ventures