Ah the "Find me if you can" approach. Excellent start to a new enterprise!
I wonder what impression he is trying to create by being so smug about moving his office where nobody can find it, and by constantly changing and registering new companies. In today's highly competitive market the consumer isn't a blind man on a galloping horse, nor is the employee for that matter, as it turns out.
What's the Swansea latest? Is there still a BE58 on the ground?