I am reminded of Albert Einstein's definition of "insanity."
Insanity: doing the same thing over and over again and expecting different results.
What plagues Gulf Air more or less is the same malaise that affects most Government-owned airlines that are privatized forced to run without subsity. There are plenty of business examples of this.
The only solution? Shock treatment, or liquidation. Sad to say, but either one will have to occur sooner or later.