"Indeed, another factor is Ryanair's ability to (re)act quickly. Often they might have big plans for Lubeck, for example, but then Madrid (who they weren't even considering) offer a lucrative deal and in one, two, three all plans are revised at lightning speed!"
Certainly! And FR's ability to act, react and change is, of course, largely due to its shorter-term mindset and its leanness, the latter of enormous importance for quick adaption.
FR is generally shorter-term thinking, and will very often react to real opportunities, particularly those that enable better deals and lower costs, with lightening speed; indeed, MOL himself is one of the best opportunists, and he has often said that long-term plans, not necessarily strategic but mainly dealing with detail, are pretty pointless.
Edited to cut an inaccurate example.
Last edited by JulietNovemberPapa; 29th Jul 2007 at 12:27.