From Folha de Sao Paulo again and according to Jorge Kersul Filho, Director of the CENIPA (Brazilian equivalent of the NTSB)
The first data recovered in the DFDR show aircraft speed on approach and just prior to touch down to be within SOP.
Exact speed on touch down could not be determined for the moment.
Aircraft was decelerating but the rate of deceleration was too low.
The aircraft hit a concrete element on the side of the runway then a column.
Deceleration was insufficient and aircraft hit the building at approximately 94 kts.
To be taken as is as we know the media...