How not to do it...
A few years back there was a great cartoon in - I think the Herald Tribune, in which the CC is shown on the PA saying "Ladies and Gentlemen, in your seat pocket you will find a card with our fifteen most common excuses for being late...
Your captain suggests that you spend the next forty minutes familiarising yourself with them."
Well, the fact that so many people laughed at that showed just how out of line it really was.
Corporate identity doesn't stop at the cockpit door - in either direction!
FC.