A breathless email today:-
New Loyalty Scheme for our best customers!
Dear PaxBoy 
As one of our most valued customers, we like to keep you informed about
our services. And we?ve got some great news! Our brand new loyalty
scheme - *Rewards 4All* - launches soon and as we know you fly with us
regularly, so you can start benefiting right now *by earning Bonus
Reward points to get you off to a good start.
With *Rewards 4all*, you?ll earn more points than ever. It doesn?t
matter if you?re flying on a standard Economy ticket or Flybe Economy
Plus, whether it?s a business trip or a leisure break. Whenever you fly
and whatever seat you buy, you?ll earn points. On top of that, it?s
quick and easy to use ? and simple to redeem them to. What?s more,
*Rewards 4all* members will have the opportunity to redeem exclusive VIP
airport lounge access for a year.
I like the way they call me a most valued customer, when I have only taken two sectors with them. Sounds like they are desperate or they didn't want to spend the time on doing a proper assessment of the data.
*Earning Rewards 4all points*
1 one-way Economy Flight = 1 Reward point
1 one-way Economy Plus Flight = 2 Reward points
1 return Economy Flight = 2 Reward points
1 return Economy Plus Flight = 4 Reward points
*Spending Rewards 4all points*
16 Reward points = 1 return UK Economy flight
20 Reward points = 1 year executive lounge access
22 Reward points = 1 return UK Economy Plus flight
24 Reward points = 1 return European Economy flight
30 Reward points = 1 return European Economy Plus flight
At the current rate, that means two and a third years of trips (3 trips a year) to get one freebie. Sounds like a bargain to me.
