Originally Posted by
thepeacock
What did Sterling do wrong when they pulled off HEL ?
They came very hastily and at short notice, too many destinations at once, too expensive tickets from the very beginning, lack of good marketing. And they retreated as fast as they came without even starting some of the destinations.
Remember, Finns are very slow to react (also Ryanair's TMP-NYO didn't succeed while FR was unknown at the moment). Finland is still the-least penetrated area by low-costs in all EU. That's why people here are so fascinated if the price of flight is lower than 200 euros. Read the excerpt from a travel forum today:
Hei, did you hear about the great opportunity?EXTRA-OFFER of Finnair, selling this week only. From Helsinki to Milano for JUST 199 euros! Hurry up everybody! 