As well as the "suggest url" option on the main engines, don't forget to get listed on
www.dmoz.org as their database is used by some of the mainstream providers like AOL.
Don't capitalise any of the words in your meta tags. The word
Pilot would only be found if someone typed it as such whereas
pilot would be found however the word was capitalised (or not) in a search engine.
There are a hundred other tricks like making sure your preferred search terms are included in the first 20 or so words on the page to putting single pixels, same colour as background against the page named as your keywords, eg pilot.gif
Good luck!