Land ASAP - does the expression "There's none so blind as them that cannot see" mean anything to you ? No, I thought not !
Your companies business model is seriously flawed, and made all the worse by an "I'm alright Jack" intransigence / inflexibility / stubbornness / narrow-mindedness / unyieldingness / obduracy / etc that permeates right through the enterprise. Indeed many at BA seem to have an Ostrich like mentality to problems, in that they really seemingly believe that if they carry on with their heads buried well into the mud it'll all turn out ok - but it won't !
The BA gravy train is in dire straights and to be honest, imho, it'll take a miracle to turn it around.