It is not just the PVR rates that are the problem but also the number of people who are not taking the option of extending their service.
Unfortunately these people are never included in any stats.
If I was running a large company that could not get enough new recruits to fill the gaps left by people coming to the end of their contract whom I could not persuade to stay, and was also faced by a vast number of people choosing to terminate their contract early, I may begin to suspect I had a problem.
Unfortunately our lords and masters don't seem to agree
