I do not expect the load factor to be 35%. It was more about needing to fill twice the number of seats as before or even more. It seems they were flying about 6 sectors a week each way in June. That should rise to 13 come August. They can fill seats by discounting and selling packages but this is going to be a step change in the capacity. The problems they had in June may also reduce repeat custom. If the takeup is slow then merger into one of the other startup airlines could happen soon.