Shore Guy, Amen! I am not employed by SWA but it seems to me that Herb is the only guy to get it right. No, it's not atomic or rocket science, it's called "basic common sense and loyalty." An acute sense of the obvious not a fancy MBA degree. Many airline executives and Ceo's "talk the talk" but how many actually "walk the walk." Avwriter may have good intentions but is it just another business article or book for those in the ivory tower? Another smoke and mirror tactic for the sake of the bottom line. Good old American corporate instant gratification to appease the Holy Grail (the shareholders). Maybe someday management will come to realize that people come first and they will look back to Herbs basic philosophy of loyalty to your employees. Keep it simple, stupid (KISS)!