I am an aviation writer who is now writing a book titled Duhh! Lessons in Employee Motivation from the World's Best (and Worst) Airlines.
My premise is that creating a motivated employee team that delivers superb service because they love their jobs isn't rocket science. My intention is to show that there are essentially two categories of carrier: Type A has a dictatorial management attitude that doesn't see the need for employee empowerment or two-way communication. This results in a feeling of "us and them" among employees, ultimately often leading to mistrust and unrest. Type B
carriers have upper management that has an open door policy, seeks employee involvement, gives them freedom to do their jobs without fear--with the result that the employees love their jobs and of course what follows is much improved employee loyalty, customer service and corporate profits.
I am asking employees across the industry the same set of questions and have found (from the 1,100 responses so far) an amazing dichotomy between the two management types--to the same questions.
I would like to include as many airline employees as possible in this research, and would be very grateful if you would answer the survey, which I have posted online at <a href="http://www.ReachForward.com/Survey1" target="_blank">www.ReachForward.com/Survey1</a>
I will let you know the results when I am finished in February. All results will be kept totally confidential--noone's identity will be revealed.
Thanks for your help as I prepare a book that I beleive will be essential reading for enlightened managers of the future.
David C. Forward
Senior Editor
Airways magazine
[email protected]