Riverboat, youve got me all intrigued now about that airline that never started, please tell more.
Regarding the region getting behind Birmingham, Im all for the Midlands as a whole getting some national recognition, particularly considering this London-mad Government...unfortunately though 600,000 passengers at Coventry will obviously not necessarily mean all those passengers decamping to Brum...those to the south of Coventry Airport might head off to Luton (Easyjet and Ryanair), those to the east: to Nottingham East Midlands (again the Easy and Ryanair influence).
Personally, for me, I too shall be heading off down the M1 to Luton were the passenger flights to discontinue at Coventry. At the end of the day I (personally) have found Luton easier than Birmingham...and believe it or not, actually quicker. Others possibly have differing views.