Hew, I especially agree about the constant misuse of "runway" both in print and on TV/radio. It has been pointed out on PPRuNe (which many of them read) so many times that one can only assume that they just don't care.
As to "matching" accuracy in other subjects, yes, all the way! But, hey, if it sells newsprint . . . . .
As another cliche goes, Don't believe all you read.