Originally Posted by
airhumberside
The MAD base was launched at very short notice last year
Right. Very abruptly. And (to somewhat less extent) MRS alike. Furthermore, there were some "last minute" routes' introductions and route cancellations everywhere as well. A bit too messy, in my opinion. True, every carrier has to keep an eye on the rote development, LF's and yields. Has to be very active in assessing the situation and in reacting to it. But what load factors and yields can you expect if announcing new bases and releasing new routes in the middle of autumn just a month or so before the flights begin? Indeed, you cannot just sit and endulge in self-satisfaction, but while the "active" attitude is usually OK, you must give your customers some time to react, unless you are able to launch an advertising campaign on a great scale. And then, are your potential passengers happy with their flights cancelled and entire routes kissed off just a month or two before the departure?
So, it's good to be positively surprised from time to time, to see the constant development and interesting new announcements, but recently we could observe too many hasty and mismatching moves in this field (where obviously some money were drown as well).