PPRuNe Forums - View Single Post - 'The New Image' Trend with the airlines
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Old 27th March 2002 | 11:56
  #9 (permalink)  
A Very Civil Pilot
 
Joined: Feb 2000
Posts: 789
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From: UK
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Big Tudor. .. .As Sfly ponted out, the change from JEA to BE was a 'logical' change in that one could see the link between the former and the latter.. .. .The Consignia, Chotus, My travel type change is less so, with no logical connection between the former and latter.. .. .Airtours is a well kmown brand in the IT market. I kmow that part of the reason behind the name change is to associate it with internet bookings, but it sounds more like a sub-division of Microsoft (My Computer, My Documents, My Favorites etc are what immediatly spring to mind)
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