Several million to image consultants to come up with a new name but whenever they are mentioned in the news you hear:. .. .Consignia- formerly known as the Post Office,. .Chorus- formerly known as British Steel,. .MM02- formerly known as British Telecom Mobile,. .. .Looks like we're going to get My Travel- formerly known as Airtours.. .. .What a stupendous waste of money it all is.