"Worst" does not mean "bad"
Incredible. Throughout the life of this thread I have frequently suspected that posters are confusing the meanings of the words "worst" and "bad". After Willi B's last post, my suspicions are confirmed.
The Choice survey merely asked respondents to rank the airlines according to their preferences. This was also the case for the Skytrax awards. None of these surveys asked the respondents whether they considered the airline service "good" or "bad" - that would have been a much more demanding and time consuming survey.
I could conduct exactly the same survey here, by asking readers to rank the following in terms of their fuel efficiency:
1. The Boeing 707;
2. The Boeing 747;
3. The Boeing 787;
The 787 would no doubt be ranked first, and the 707 last. So the 707 could be described as being, in terms of this survey, "the worst". But would it be right to then go on and refer to the 707 as "bad"?
Zeus Ex Machina, my question to you still stands.