What The, on what basis do you say that Jetstar is perceived as an arrogant brand? Qantas is well respected in Asia and Jetstar is gaining brand equity especially since the launch of long haul. It's this strong reputation which is why the Vietnamese government chose QF rather than Temasek as the main strategic investor for Pacific Airlines. Remember also that the Singaporean government is the second biggest investor in 3K through Temasek, so I fail to see how the government is on the other side.