Risk Management
Risk management of bad press sometimes is an overkill. BA have strict guidelines regarding the filming of their aircraft in feature films and tv documentaries. According to what I understand, Casino Royale could not have been filmed with BA aircraft as their risk management policy states that if a BA plane is seen in scenes where explosions etc etc takes place a normal thinking member of the public might think BA are unsafe, even if it is a fuel tanker exploding and the aircraft is taking off in the background... at least Branson has a slightly better take on how to work with the press...