Since our integration into Big Airways we have received the same edict.
You have to laugh really. If you get an on time slot and a tailwind I have sometimes arrived 45 minutes early on a flight time of an hour and a half (schedule say 2 hours 15). I'm not loading 45 minutes holding fuel (cos I'll get a bollocking for that as well), and there is no way I'm going to be as dumb as to ask ATC to let my fly the length of France at mach .50 to waste the time en route (as suggested by the company). Can you imagine that? Half the fleet flying in line abreast at FL280. The French would (quite rightly) go bonkers.
So I just arrive early. Heven't had a bollocking yet.
I've just had a brainwave. Company wants aircraft utilisation up by 10%. If everyone divided their cruise speed by 1.1 that would do it!
CPB
Overdue for a Bollocking & Frontal Lobotomy