Only markets available from Belfast that will be sustainable are Germany and further East
LHR an absolute winner 250,000 plus pa guaranteed, BD currently has monoply, charges what it likes (expensive) loads of folk actually travel to Dub use EI to get to LHR as its cheaper. EI know this, they can achieve the necessary slots, know the market, its a safe route to establish a base that will actually work. ie they will have a route that will have a very high volume of traffic that EZY, RYR etc cannot compete on. They don't need any other UK routes. The other aircraft would do Brussels, Frankfurt etc