QF have been talking about flying schools (the traditional type, not a MPL one) for more than 12 months now. It's quite a hush-hush deal but they can see the $$$ in play- particularly for cadet pilots with the QF 'brand' on them.
It should work as long as the branding by QF isn't just a token sign on the door. If QF are fair dinkum about it then it needs to be fully embedded in the QF 'system'.