OK so the vid is a lot more than 45 secs so probably no good for TV, but why not the Cinema? Better than watching ads for the local carpet fitter etc. and the soudtrack through decent Dolby cinema system would sound great.
BTW, I'm told that the 'splinter' ad (which I also thought was totally appalling) was one of the most effective ads the RAF had ever run. The result of market research that showed that yoof wanted to feel part of a team and feel that they would be looked after in any organisation they joined.
My all time favourite was the 90's ad - Like any other job but with Wings - can't currently recall if we got that strapline first and a certain female products company used it after or vice versa - but it was inspired (and damn funny)
