PPRuNe Forums - View Single Post - RAF TV Advert
Thread: RAF TV Advert
View Single Post
Old 20th May 2007, 02:40
  #3 (permalink)  
Two's in
Below the Glidepath - not correcting
 
Join Date: Jun 2005
Location: U.S.A.
Posts: 1,874
Received 60 Likes on 18 Posts
It must be an interesting conundrum for the PR bods these days - how to include the latest shiny, pointy, single-seat wonderjet in the ads (because that's what the Defence budget was spent on) while not disenfranchising the other 75% of the RAF. That would be the percentage who fly, support, task, and generally operate the rest of the fleet that you can't even sign up to fly until you've been told you can't fly the wonderjet! This is the same fleet that hourly, daily, weekly and monthly ad nauseum provides the critical and strategic air support to operations worldwide, not just the CNN headline places.
The truth is that in today's conflicts it is the very unglamorous side of the RAF that wins the respect and admiration of others, and that is a very hard sell in the 20 second attention span world in which we all live, hence the wonderjet pictures.
Two's in is offline