I don't think you could draw a direct link, but I don't think it can hurt in anyway.
If you look at advertising, often you'll think "What the hell was that all about?" Whereas the marketing bods are just trying to build brand presence rather than sell you anything specific.
It's a bit spurious, but that's what events like this do, they create a "halo effect" and mean people will think light aircraft are a bit funky, rather than the reality of a bunch of middle aged men searching for the perfect bacon sarnie!
(Well that's what GA looks like from the outside sometimes, or so I'm told by my other half!)