This latest Ryanair scheme must surely be getting their shareholders worried. Giving away seats for ten euro plus all the credit card fees is one thing, but giving them away for free and absorbing all the airport and government taxes is just plain silly. Sure they get loads of publicity, but suffered a booking service outage for almost three hours this afternoon plus every passenger they carry will cost them money. For starters, many of their routes incur full airport charges as the deals have expired, plus for every "Free" passenger they carry out of the UK, they pay the Browne/Blair Bank ten pounds. Even if every "free" seat only cost them on average ten euros in taxes and charges, there's ten million quid to subsidise a silly publicity stunt.
Then there's the reaction of the shareholders, who no doubt will be delighted when Ryanairs set factor is back to normal next month, having forgotten that they had to give away the seats to achieve it - not?
What a load of tosh - Ryanair need to realise that, if you can't give it away for ten euors, you are producing too much. They must have massive over capacity relative to demand at the moment - can't remember the last FR flight I was on where the first six rows were not closed off.
The bubble has burst - what next?