For example a flight to Florida is going to cost me £5-600 in July/August but you could probably fly for about half of that in the off-season.
I would strongly advise against going July/August unless you are stuck with these dates - best time to go is beginning of November, not only are prices a lot lower then (Brits stop going end of October and the Americans do not really start until after Thanksgiving - towards the end of November,last week in October you will probably find some very cheap flights out), but the weather is normally a
lot better,July/August normally being Thundery in the afternoon.