Twilight - so far as passing things up the chain goes, all I can say is "Oh Yes!"
However: TV is as TV does, and unless DERA lays on the stuff for them (which believe me would be a prodigous feat just at the moment), the media will always take the line of least resistance.
Perhaps we could ask Sting to lend us some of his media savvy...
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BossEyed 8-)