Francis
I did some work for them about 10 years ago and agree wholeheartedly with everything that you say about the experience (and some of the schools too). Having had a quick look at the Heliwise website, it appears that this is run by Malcolm as well.
Whilst it is, at the end of the day, a commercial venture and therefore needs to make money, it never cost the schools anything and IIRC the photos were not much more expensive than the standard school photos that you could get with the obvious benefits of giving the kids a great time.
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