Outsiders view and IMHO etc - All established business's react negatively to new competition or possible threats.
I agree with previous poster that the pleasure flights will very likely attract more interest for a flying school - and they should look at it as free advertising for helicopter activity at Swansea.
Sure The ltd company can do what see they see as best for their business, dont we all ?
Maybe with hindsight the management would agree it may have been a good idea to inform the local training school.
Either way does not sound like a great deal of harm done.....
BTW My only experience of Swansea was positive as a visitor.