In addition to LCC short haul flying, Mr. Shoesmith should compare the legacy long haul operators, when it comes to factors of fatigue, as to how they want:
To reduce the rest 48 hours to under 24 hours between crew turn arounds.
Place crews in cheaper noisier hotels that may not be as safe and secure for crewmembers as current layover hotels.
Heavy crewing of some flights so no layovers are required for the basic crew.